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Event recap

SET Expo BR

Published

Published

Published

SET Expo 2026: do closed captioning ao clipping

Na SET Expo 2026, a VoiceInteraction apresentou workflows que conectam a entrega de closed captioning ao monitoramento, à indexação e à criação de clipes para operações de mídia.

By

VoiceInteraction Team

EVENT INFORMATION

Event

SET Expo BR

SET Expo BR

Location

São Paulo, Brazil

São Paulo, Brazil

Industry

Broadcast & Media

Broadcast & Media

Date

TOPICS COVERED
  • Audimus.Media

  • Media Monitoring System

  • Audimus.Media

  • Media Monitoring System

FROM THE EVENT
  • 33500 visitantes

  • 15 países

  • +31% do público no congresso

  • 33500 visitantes

  • 15 países

  • +31% do público no congresso

Overview

A SET Expo 2026 encerrou mais uma edição marcada pela escala do evento e pela atenção dedicada ao futuro das operações de mídia. Segundo a organização, a edição reuniu mais de 33,5 mil participantes, registrou crescimento superior a 15%, aumentou em 31% o público do Congresso e conectou profissionais de 15 países.

TV 3.0 e inteligência artificial estiveram entre os temas que atravessaram a programação e as conversas do mercado.

No stand 51.2.D, a participação da VoiceInteraction se concentrou em uma questão prática: como integrar tecnologia de fala na cadeia de broadcast e continuar gerando valor a partir do conteúdo depois da transmissão. As demonstrações ligaram a entrega de closed captioning ao vivo ao monitoramento, à indexação, aos dados de audiência e à criação de clipes.

Key themes

Closed captioning integrado à cadeia de transmissão

Em um ambiente ao vivo, gerar texto é apenas uma parte do workflow. O closed captioning precisa chegar ao destino certo, no formato certo e dentro de uma operação que possa ser supervisionada continuamente.

Na configuração apresentada na SET Expo 2026, o Audimus.Media gerou e injetou closed captioning diretamente no muxer. A demonstração mostrou como o processamento de fala pode se integrar à cadeia de transmissão, em vez de funcionar como uma ferramenta isolada da infraestrutura de broadcast.

Esse tipo de implementação depende dos módulos, equipamentos, licenças e configurações de cada ambiente. Por isso, a integração deve ser validada para a arquitetura específica da emissora, sem assumir compatibilidade universal com qualquer muxer.

Do ar ao clipping: Media Monitoring System para além do compliance

O monitoramento é frequentemente associado ao registro e à comprovação do que foi transmitido. Essas funções continuam relevantes, mas representam apenas uma parte do valor que o conteúdo monitorado pode oferecer.

O Media Monitoring System transforma transmissões em conteúdo pesquisável. O sistema monitora as fontes, gera transcrições e metadados, indexa o material e permite pesquisar, revisar, criar e exportar clipes. Para equipes de jornalismo e operações digitais, esse percurso facilita a localização de notícias, declarações, temas e momentos relevantes sem depender apenas da revisão manual de gravações extensas.

Outro diferencial apresentado foi o cruzamento direto dos dados de audiência do IBOPE com a timeline do conteúdo. Ao relacionar a variação da audiência com o trecho transmitido naquele momento, as equipes podem analisar o desempenho do conteúdo em seu contexto e acessar diretamente o segmento correspondente. A partir da mesma timeline, também podem criar clipes para revisão, análise editorial ou reutilização em outros canais.

A inteligência de mídia começa com workflows conectados

As duas demonstrações representaram momentos diferentes de um mesmo ciclo operacional. O Audimus.Media atua enquanto o conteúdo está no ar, produzindo e entregando closed captioning. O Media Monitoring System acompanha o que foi transmitido e transforma esse material em informação indexada, pesquisável e reutilizável.

Essa continuidade ajuda a superar uma visão de IA baseada em ferramentas isoladas. Closed captions, transcrições e metadados podem apoiar acessibilidade durante a transmissão e, posteriormente, monitoramento, pesquisa, análise de audiência, clipping e publicação digital.

No contexto das discussões sobre TV 3.0, o ponto central não é afirmar compatibilidade sem validação técnica. É reconhecer que a evolução das operações de mídia exigirá integração com a infraestrutura existente, qualidade para português brasileiro, controle operacional e formas consistentes de transformar conteúdo falado em dados úteis.

Looking ahead

A SET Expo 2026 reforçou que a aplicação prática da IA será avaliada pelo lugar que ocupa no workflow e pelo resultado que entrega às equipes. Para as emissoras, isso significa analisar como acessibilidade, transmissão, monitoramento, audiência e operações de conteúdo podem funcionar de forma mais conectada.

A feira terminou, mas o trabalho de preparar essas operações continua. A VoiceInteraction continuará desenvolvendo e integrando tecnologia de fala para responder às necessidades atuais do broadcast e apoiar o próximo ciclo da mídia brasileira.


Agende uma conversa com a equipe da VoiceInteraction para analisar o workflow mais adequado à sua operação.

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