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Event insight

SET Expo BR

Published

Published

Published

Além do closed captioning ao vivo: a VoiceInteraction na SET Expo 2026

Da acessibilidade e do compliance regulatório ao broadcast multilíngue e às operações de conteúdo com IA, a tecnologia de voz está se tornando um componente cada vez mais estratégico da infraestrutura de broadcast. Na SET Expo 2026, a VoiceInteraction mostrará como as emissoras podem fortalecer seus workflows de closed captioning ao vivo e, ao mesmo tempo, se preparar para novas oportunidades em TV 3.0, publicação digital e inteligência de mídia baseada em voz.

By

VoiceInteraction Team

EVENT INFORMATION

Event

SET Expo BR

SET Expo BR

Location

São Paulo, Brazil

São Paulo, Brazil

Industry

Broadcast & Media

Broadcast & Media

Date

TOPICS COVERED
  • Audimus.Media

  • Media Monitoring System

  • Audimus.Server

  • Audimus.Media

  • Media Monitoring System

  • Audimus.Server

FROM THE EVENT
  • 29000 visitors

  • 150 exhibitors

  • 10+ countries

  • 29000 visitors

  • 150 exhibitors

  • 10+ countries

Overview

O Brasil continua sendo um dos mercados mais avançados e exigentes do mundo para closed captioning ao vivo. As emissoras precisam atender a rigorosos requisitos de acessibilidade enquanto se adaptam a novos modelos de distribuição, ao crescimento das audiências digitais e à transição para a TV 3.0.

Essas transformações estão ampliando o papel da tecnologia de voz. O que começou como uma exigência de compliance hoje também viabiliza a distribuição de conteúdo multilíngue, acervos de mídia pesquisáveis, transcrição automatizada e workflows de produção assistidos por IA.

Na SET Expo 2026, a VoiceInteraction mostrará como as emissoras podem partir de uma base confiável de closed captioning ao vivo para construir operações de broadcast mais eficientes, escaláveis e preparadas para o futuro.

Key themes

Closed captioning ao vivo confiável para operações modernas de broadcast

O closed captioning ao vivo continua sendo fundamental para a acessibilidade no broadcast, especialmente em mercados com exigências regulatórias rigorosas, como o Brasil.

A VoiceInteraction apresentará o Audimus.Media, sua plataforma com IA para closed captioning em tempo real. A solução oferece desempenho de nível broadcast, baixa latência, alta precisão no reconhecimento de fala e vocabulários personalizáveis, que podem ser adaptados a noticiários locais, esportes, terminologia regional e programação ao vivo.

Desenvolvido para operação contínua, o Audimus.Media atende às necessidades de emissoras que buscam closed captioning confiável em ambientes de produção SDI, IP, OTT e híbridos.

Da acessibilidade à inteligência baseada em voz

Os dados gerados pelos closed captions têm valor muito além da acessibilidade.

Quando o conteúdo falado é transformado em dados estruturados, as emissoras podem automatizar uma variedade cada vez maior de tarefas operacionais, incluindo:

  • Monitoramento de mídia e compliance

  • Transcrição automatizada

  • Acervos de broadcast pesquisáveis

  • Reaproveitamento de conteúdo

  • Publicação digital

  • Pesquisa e descoberta editorial

Na SET Expo, a VoiceInteraction demonstrará como o MMS e o Audimus.Server complementam o closed captioning ao vivo, levando a inteligência baseada em voz a todas as etapas do ciclo de vida da mídia.

Preparação para a TV 3.0 e o broadcast multilíngue

A transição para a TV 3.0 está criando novas expectativas relacionadas à personalização, à acessibilidade e ao alcance de audiência.

As emissoras estão explorando cada vez mais o closed captioning multilíngue, a tradução automática e a localização de conteúdo apoiada por tecnologias de voz para alcançar públicos mais diversos e levar suas produções além da televisão linear tradicional.

Esses recursos não apenas ampliam a acessibilidade, mas também permitem que as emissoras distribuam conteúdo em diferentes plataformas digitais e aumentem o valor de longo prazo de seus acervos de mídia.

Looking ahead

À medida que o setor brasileiro de broadcast continua avançando em sua modernização, a tecnologia de voz está se tornando uma camada essencial da infraestrutura das emissoras — não apenas para acessibilidade, mas também para automação, pesquisa, descoberta e reaproveitamento de conteúdo.

Na SET Expo 2026, a VoiceInteraction estará pronta para conversar sobre como as emissoras podem fortalecer seus workflows atuais de closed captioning e preparar suas operações para a próxima geração de soluções de mídia com IA.

Visite-nos no stand 51.2.D para acompanhar demonstrações ao vivo do Audimus.Media, MMS e Audimus.Server. Nossa equipe também estará disponível para discutir como as tecnologias de voz podem apoiar iniciativas de acessibilidade, compliance, broadcast multilíngue e eficiência operacional.

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